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Cookie Policy

Effective: January 1, 2020

Our Privacy Policy explains how Wallace Fitness LLC dba Wallace Running and our subsidiaries and affiliates (collectively, “Wallace Running,” “we,” “us” or “our”) collect, use and disclose information from and about you when you access or use our websites or other online or mobile services or applications (“Services”), shop in our stores, or otherwise interact with us. This Cookie Policy explains more about how we use cookies and your choices concerning cookies.


What are Cookies?

Like most websites, we use cookies and similar technologies to remember things about you so that we can provide you with a better experience.

  • Cookies are small data files stored on your browser or device. They may be served by the entity that operates the website you are visiting (“first-party cookies”) or by other companies (“third-party cookies”). For example, we partner with third-party analytics providers, such as Google, which set cookies when you visit our websites. This helps us understand how you are using our Services so that we can improve them.

  • Pixels are small images on a web page or in an email. Pixels collect information about your browser or device and can set cookies.

  • Local storage allows data to be stored locally on your browser or device and includes “Flash cookies,” HTML5 local storage, and browser cache.

  • SDKs are blocks of code provided by our partners that may be installed in our mobile applications. SDKs help us understand how you interact with our mobile applications and collect certain information about the device and network you use to access the application.


How We Use Cookies

We use cookies for several reasons, like helping us see which products or pages are most popular, counting visitors to a page, improving our users’ experience, and keeping our Services secure. The cookies we use generally fall into one of the following categories.


























Device IDs

If you access one of our mobile applications, the advertising identifier associated with your device or other identifiers may be recorded and used for purposes similar to those for which we use cookies.


Your Choices

You have several options to control or limit how we and our partners use cookies and similar technologies, including for advertising.

  • Although most browsers and devices accept cookies by default, their settings usually allow you to clear or decline cookies. If you disable cookies, however, some of the features of our Services may not function properly.

  • To opt out of ads on Facebook, Pinterest, or Google that are targeted to your interests, use your FacebookPinterest, or Google Ads settings.

  • You can learn more about the Adobe Marketing Cloud Device Co-op here, and you may opt out of the program at this link.

  • Check your mobile device for settings that control ads based on your interactions with the applications on your device. For example, on your iOS device, enable the “Limit Ad Tracking” setting, and on your Android device, enable the “Opt out of Ads Personalization” or “Opt Out of Interest-Based Ads” setting.


Contact Us

If you have any questions about our use of cookies, please contact us at

Category of Cookies
Why we use these cookies

These cookies are essential for our Services to function properly. Like the other cookies we use, technical cookies may be either first-party cookies or third-party cookies.


We use these cookies to remember your settings and preferences.


We use these cookies to help identify and prevent security risks.


We use these cookies to collect information about your browsing behavior and how you engage and interact with our Services and to help us improve them.

For example, we may use these cookies to determine if you have interacted with a certain page.


We use these cookies to help us understand and improve our Services.

For example, we can use these cookies to learn more about which products you purchase and which features are the most popular with our users and where we may need to make improvements.


We and our advertising partners use these cookies to deliver advertising targeted to your interest, deliver customized campaigns, and to track the efficiency of our advertising campaigns, both on our Services and on other websites and mobile applications.

For example, we may deliver customized campaigns in partnership with Facebook and Google, and we may use the Adobe Marketing Cloud Device Co-op to deliver tailored promotions to you.


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